Critical Communications
Who We Are
Elevating Brands.
Amplifying Voices.
Driving Results.
At Critical Communications, we don’t just get you seen;
we create your lasting impact.
Meet Kim Wallace-Scalcione
President & Lead Strategist
With an Emmy-nominated background in journalism and nearly a decade as Press Secretary & Communications Director for NJ's 2nd largest city, I’ve spent my career on both sides of the news industry—as the storyteller and the strategist.
I know what journalists look for, what strategies drive results, and how to build authority-driven PR campaigns that turn visibility into influence.
Now, I get to use my experience and expertise to help businesses, organizations, and public figures control their narratives and make their voices heard in an increasingly competitive space.
Full-Service
Public Relations & Digital Marketing To Maximize Your Impact
Why Choose Us
✔ Proven Media Success
✔ Extensive Press Contacts
✔ One-Stop Approach
✔ Trusted PR Specialists
✔ Digital Marketing Strategist
✔ Crisis Communications Expertise
✔ SEO-Driven Content
Unlike traditional PR agencies that focus only on press outreach or marketing firms that ignore the importance of media, our trusted PR experts offer a comprehensive media and marketing strategy that ensures full-spectrum visibility with cross-platform campaigns.
Your Brand Has A Story Worth Telling
Our mission is to craft powerful narratives, amplify your voice, and ensure that when potential customers search for your expertise, they find you.
Who We Help
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Small to medium-sized businesses ready to dominate their industry with strategic visibility.
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Business owners & organizations looking for media exposure and brand visibility.
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Public figures & elected officials who need media and reputation management.
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Thought leaders in need of brand positioning & PR.
Our
Mission
Our
Story
Get to Know Us
With decades of experience in the media and PR world, I have been on both sides of the news industry.
🎤 Background: Emmy-nominated TV news reporter and media relations expert.
📢 PR Expertise: Experienced Press Secretary to a major gubernatorial candidate.
🌍 Digital Strategy: Helping brands rank higher, get published, and gain credibility across platforms.
“Our goal is simple: Make sure the right people find you, trust you, and pay you.”
Critical Path Advisors
Critical Communications is proud to be part of the Critical Path Advisors family. Critical Path Advisors is a well-established, successful solutions-based advisory firm focused on helping small and mid-market companies link people, operations, and performance to drive efficiencies and turn areas of stagnation into growth.
Your
Critical Path
Our
Team
30 years Experience
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Educational Websites
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Professional Websites
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Business Websites
Candace Cartwright
Web Designer
Additional Experience
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English Professor
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Professor of Computer Apps
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Business Applications
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Educational Administration
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Director of Curriculum
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Principal
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Educational Services
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Computer Teacher
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Website Design
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Applications
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Language Arts Teacher
Successful
Partnerships
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Tom Bergeron
ROI-NJ
NJ Influencers Power List 2025
"Her strong journalism background has helped make her one of the best in the industry when it comes to crisis communications, strategic storytelling, and media relations."
Testimonials
Mira Prinz-Arey
Councilwoman
City of Jersey City
"Kim's expertise in crisis communication and reputation management is truly impressive. I’ve witnessed her navigate challenging situations with poise, ensuring brand integrity and trust remained intact. I highly recommend her for her professionalism and media acumen."
Conor Ferguson
Uber
Mobility Communications
"Working with Kim on an Uber Eats product launch campaign was a standout experience. Her knack for PR and creating buzz immediately stood out to me, making the public/private partnership seamless and incredibly successful. Kim is a reliable and skilled PR professional."