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Be The Buzz Blog
The 2026 PR & Marketing Playbook: How to Get Ahead Quickly & Improve Your Visibility, Authority & Trust in a New AI-Driven Era
For Leaders Who Want to Be Seen, Trusted, and Chosen in 2026 Put on your big girl/boy pants. 2026 is going to be a wild ride for business owners and anyone hoping to get more than 41 likes on their posts. This year, the game is changing... drastically. Visibility is no longer guaranteed solely by reach. Authority is no longer established by volume. And trust is no longer assumed just because a brand says the right things. For business owners, public leaders, senior marketers,
kscalcionejc
4 min read
The "Tobacco Trials" of Big Tech: A Wake-Up Call for Corporate Accountability
Beyond the Headlines: A PR Strategist’s Analysis of the 2026 Corporate Accountability Shift Executive Summary: The 2026 "Big Tech Tobacco Trials" involving Meta, TikTok, and YouTube represent a paradigm shift in corporate accountability. PR strategist Kim Scalcione analyzes how TikTok’s 11th-hour settlement and the surge in platform-addiction lawsuits necessitate a "preparedness-first" crisis communication infrastructure. The headlines read like a corporate thriller, but the
kscalcionejc
4 min read
Crisis Management Isn’t Optional—It’s Survival. Get My Free Slide Deck for Businesses, Nonprofits & Even Everyday Life.
When a crisis hits your business, every second—and every word—matters. That’s why I was honored to speak this week at the New Jersey...
kscalcionejc
2 min read
Why Your Strategy Needs an AI Update, Pronto! Bonus: 4 Essential Steps to Get You Started
Don't get left behind, embracing AI is the key to your business's future.
Kimberly Wallace-Scalcione
3 min read
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